Advertising, Marketing, and Agreements, including Sponsorship, Talent, and Influencer Agreements

The advertising and marketing sectors are vibrant and creative ones which develop at an exceptionally fast pace. Technological advancements in streamed media and the increase in the ways brands and influencers impact consumers through social media platforms have created new opportunities and greater regulatory challenges.

We have particular expertise in acting for start-ups as well as more established agencies. Involved in services as diverse as media buying, exhibitions, branding agencies, through PR, traditional marketing and advertising agencies as well as digital and new media agencies. We are experts in regulatory affairs including CAP and OFCOM codes.

Our lawyers understand the pressures of executing a campaign on time, on brief and with all relevant rights cleared. Our clients choose us because of our swift, practical, commercial and considered approach to the risks. Our starting point is that there is a way, we just need to find it.

Our expertise in trade marks and intellectual property more generally means we are well versed in the risk assessment process and understand the pressure points in clearance matters, including the licencing and regulatory issues. We have extensive experience in relation to ‘talent’ related agreements such sponsorship arrangements and talent agreements.

For information on marketing and advertising disputes, please see our specialist advertising disputes team and for assistance with trade marks, please see our specialist trade mark team.